We see on average two or three new pocket money lines a week. Every one of them 'will be the next massive craze', we are told. Usually I take them with a pinch of salt - no big orders, etc - just a small experiment. The thing is that it's only the kids that decide what the next big pocket money craze will be, and throwing vast sums of cash at a product is no guarantee of success when it comes to the lower priced end of the market.
There is one name though that will make us prick up our ears, and that's Magic Box International - the people who brought us Gogos Crazy Bones. MBI is back this autumn with a new product called Heroes: Legend of the Battle Disks. Not there's one that will be worth watching.
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