A week to go, and I'm still trying to figure out when exactly I'm getting there. Hmm. Still - it'll all work out in the end. 2011 sees the Toy Industry in a defiant mood. Analysts keep telling us how well/badly/indifferently the Toy Sector is doing, but judging by the people I speak to, 2010 was tough for most of us. Toy Fair though is our chance to come together and show off how good we are as an industry. I thought this week I'd take a quick run through of the things I'm looking forward to the most at Toy Fair this year. (With an unashamed bias towards suppliers we stock!) Lets plough on...
Tomy were the stars of the show last year for me, with Tomica, A-Team and Harry Potter. Three words - KNex Mariokart Wii. That could swing it for me, again this year. There's more Tomica too, so its one stand I can't wait to see.
Meanwhile, a supplier that just gets better and better, it's all about Pokemon this year for Esdevium. Pokemon Black & White became the fastest ever selling launch for the DS in Japan, and signs are that the Pokemon TCG will be back in a huge way in 2011. The excellent Cobi range has further additions due too. Can't wait.
Meccano risk offending the purists by heading off into outer space with their new 2011 ranges. I don't care - I think they look great. Trove have further expansion to the Breyer range, which is definitely one I want to get established this year.
The In Thing stand always excites me - there's always a pile of new Pocket Money ideas and I can't wait to see what this year has in store. Aurora also has a stand, and I can't wait to see more additions to our current chart-topper, Yoohoo & Friends. Above all else though - highlighting the big kid I am, I can't wait to see Playmobil Secret Agents. It just sounds too good to be true.
I'll let you know all about it next week.
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